Best Practices

Get the most out of Omake with these tips from merchants running successful gift-with-purchase campaigns.

Start with one tier

Don't overcomplicate things on day one. Start with a single tier — for example, "Spend $50, get a free sample." See how customers respond, check your dashboard analytics, and add more tiers once you know what works.

Set thresholds just above your current AOV

The sweet spot is a threshold slightly above your average order value. If your AOV is $45, set your first tier at $50. This nudges customers to add one more item without feeling like a stretch. Check your Shopify analytics for your current AOV, then set your threshold 10-20% higher.

Your Omake dashboard shows AOV lift in real time — use it to see if your thresholds are hitting the sweet spot.

Use gifts that feel valuable but cost you little

The best gifts have high perceived value and low cost to you. Samples, accessories, trial sizes, and branded items all work well. Avoid giving away your best-selling products as gifts — you want to drive sales, not cannibalize them.

Choose the right mode for your campaign

Use Replacement mode for simple, time-limited promotions (e.g., "Spend $75, get a free gift this weekend"). It's straightforward and easy for customers to understand.
Use Cumulative mode for always-on campaigns where you want to encourage bigger carts. Stacking gifts across tiers creates a "what do I get next?" effect that keeps customers adding.

Run Buy X, Get Y promotions with product-in-cart triggers

Use the Product in cart trigger type to create targeted promotions. For example:

"Buy our new moisturizer, get a free sample kit" — add the moisturizer as the trigger product and the sample kit as the gift.
"Buy any two items from our summer collection, get a free tote" — add the summer products as triggers, set match mode to Any product, and set the required quantity to 2.
"Buy both the shampoo and conditioner, get a free hair mask" — add both as triggers and set match mode to All products.

Product-in-cart triggers are great for promoting new products, clearing inventory, or creating product bundles that feel like a deal.

Customize the widget to match your brand

Take a few minutes to match the cart widget to your store's look and feel. On the Your Omake page, open the Customize panel to:

Set your accent color to match your brand palette
Turn on gift images so customers can see exactly what they're getting
Write locked text that motivates ("Spend [threshold] more to unlock your free gift!")
Write unlocked text that celebrates ("You've earned these free gifts")

A well-branded widget feels like part of your store, not a third-party add-on.

Keep your gift bag image on-brand

Customers see the gift bag in their cart before checkout. Upload a custom image on the Your Omake page that matches your brand. A branded gift bag image builds excitement and looks more intentional than a generic placeholder.

Promote your offer

Omake handles the cart mechanics — but customers need to know the offer exists. Add a banner to your store, mention it in email campaigns, and highlight it on product pages. The more visibility, the more customers will chase the threshold.

Monitor your dashboard

Check your Omake dashboard regularly to track:

AOV lift — Are gift orders meaningfully higher than your average? If not, raise your thresholds.
Orders with gifts — If this number is low, your thresholds might be too high or your offer needs more visibility.
Gifts given — Keep an eye on inventory for your gift products.

Test before going live

Always test with a real checkout before activating for customers.

Create a test tier — Set up a tier with a low threshold (e.g., $1).

Add a product to cart — Visit your store and add a product to the cart.

Verify the gift bag — Confirm the gift bag appears and looks correct.

Complete a test checkout — Go through checkout and verify the gift swap works.

Check the order — Confirm the order shows the actual gift products at $0.

Then set your real thresholds and go live.

Set up order cleanup

Install the Omake Flow template or checkout extension (Shopify Plus) from your dashboard to automatically handle unclaimed gift bags on orders. This keeps your order data clean and prevents confusion.

Keep your gift inventory stocked

If a gift product goes out of stock, customers may see an empty or unexpected gift bag at checkout.

Either set your gift products to continue selling when out of stock or monitor inventory closely and swap gifts before they run out.

Rotate gifts to keep things fresh

Running the same gift for months? Your repeat customers will notice. Rotate your gift products periodically to keep the offer exciting. Seasonal gifts work particularly well — they create urgency and a reason to come back.